Packard 1941 - 1941 Packard Salesroom Presentation and Road Demonstration
52 page all new reprint; digitally restored from the original source and printed on high quality 8.5" x 11", 32#, 97 bright acid free paper in Black & White, assembled into an individual item that is folded and stapled, or heat bonded with an adhesive fabric binding.
Contents - Index:
- Pages: 52
- Packard 1941 - 1941 Packard Salesroom Presentation and Road Demonstration
- Packard Motor Company
- 5 Points of Successful Selling
- The Packard Salesroom Presentation
- P - Position Number One - Standing about three feet away from a left side 3/4 front view of the car
- The Packard Salesroom Demonstration
- A - Position Number Two - Prospect standing at side of car
- C - Position Number Three - Ask the prospect to sit in the rear seat
- K - Position Number Four - Walking around rear of the car to the right side of the engine
- A - Position Number Five - Looking at engine with the right side of hood up
- R - Position Number Six - Prospect seated behind steering wheel
- D - Demonstrate Packard Values
- Brief Mechanical Specifications - Packard One-Ten
- Brief Mechanical Specifications - Packard One-Twenty
- Brief Mechanical Specifications - Packard Super-Eight
- The Packard Road Demonstration
- Position No. 1 - Approaching and entering the demonstrator
- Position No. 2 - Salesman at steering wheel - prospect in front seat
- Position No. 3 - Starting the car and handling ease in traffic
- Position No. 4 - Performance and road-ability on the highway
- Position No. 5 - Quietness, smoothness and riding comfort, car value
- Position No. 6 - Discuss price, appraisal, time payment proposition
- Suggestions for making better Packard road demonstrations
- Study the prospect's driving needs
- The ability of the salesman to drive and demonstrate well
- (1) Before you start the demonstration
- (2) Ease of Control
- (3) Getaway
- (4) Handling ease in traffic
- (5) Roadability and Speed
- (6) Hill Climbing
- (7) Braking and Parking
- (8) Aero-Drive
- (9) Demonstrating the Electromatic Clutch
- Flexibility
- Nothing New to Learn
- Easier Gear Shifting
- No Creep
- Parking Ease
- Minimum Adjustments
- Electric Switches
- Simplicity
- Electromatic Clutch and Aero-Drive Transmission
- Electromatic Lock-out Switch
- Unusual Operating Conditions
- Memo